Not finance Coach popular financial source from the Hong Kong-listed

Who would believe that Coach (COACH) listed in Hong Kong on this matter from the aircraft a "brainstorming."
Coach Lew Frankfort, chairman and CEO was like traveling in China. Once on the plane, his team began a "brainstorming." There are currently Coach Victor, president of the International Department of the retail business
Luis, Chief Operating Officer Jerry Stritzke, and so on.
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532 copies of the profit by four mid-year report into the company's growth of Qi Cheng
[Capital movements]
Institutions ST shares hot money game
Weight bottom plate force recovery of Disclosure in stock over 500 ten shares into cash cow stock market to new lows 37 4 industry was "victimizes" sponsor direct investment brokerage Kuangzhuan 2.1 billion this year [date] Ba: Resolution 7 economic data on [stock it] is not clearing the bar waiting to be cut soaring dark horse to capture trends analyst Lew mystery found in China talking about tourism opportunities, how to make Coach brand started in China. We put the discussion, dig a lot of good ideas, open new stores, advertising, manufacturing the news about Coach ... ... Victor suggested, perhaps with a new way. We think the market.
Victor believes that market can not only launch news topics, enhance brand awareness, also closely linked with China at economic level. Active corporate citizen, but also to our partners to see Coach new trends.
Lew on the spot answer, I have to consider it seriously.
He never liked to act rashly. He spent several months full time to consider. Done it many times during the study, the final decision to go to Hong Kong market.
Victor said, in fact, originally thought the best place of listing in Shanghai, but because there is no out of Shanghai outside board.
Two months ago, Coach and HKEx have had a formal meeting and expressed interest in listing in Hong Kong, HKEx has been no unexpected support.
HKEx Listing Promotion Department is now confident the introduction of a luxury brand. The head of a blue-Bowen project two weeks half of the large-scale promotional activities, went to Italy, France, Britain, Greece, etc., to attract overseas companies listing in Hong Kong. Which will promote two main industries, luxury goods, and mining, natural resources.
Not finance
Victor Luis 2006 served as president and CEO of Coach Japan, speaks fluent Japanese. He will Coach in Japan market share from 9% to 17%, Japan's second largest imported handbag and accessories brand.
2010, Victor Luis rose to president of Coach International Department of the retail business, managing the company in mainland China, Hong Kong, Japan and other markets of the Direct business. He was ambitious, looking to replicate the success in Japan to the Chinese market. Coach plans to fiscal year 2014, the Coach in China's luxury market share increased to 10%, reaching $ 5 billion in size.
Commented that the Chinese market, Coach is moving in its own set of "close at hand and the luxury" target bolted. Coach once a crisis in the United States, even when 1999 and 2000 growth is negative. 2000 Coach on a large scale change, re-positioning internal discussions, we write on the blackboard a lot of terms, phrases, and finally select the "close at hand and luxury."
Top business centers in Shanghai - Nanjing Road shopping district of the important position, Wheelock Square office building, home to the first 20 floors Coach China area, home to the first layer 32 from Italy Ferragamo, home to the famous 33-layer British Burberry.
Coach team started in China, China's brand awareness to do a lot of preparation. Listed in Hong Kong before the end of implementation is one of them. Coach will become the first in both Hong Kong and New York-listed American institutions.
However, Coach does not therefore additional shares, nor did the financing plan. Can be listed in Hong Kong is primarily a marketing, not finance.
Victor said, Coach itself there is no debt, cash flow performance is very good, so in fact do not need financing, mainly listed in Hong Kong hoping to let Coach of the employees, and partners in China, department store owners, even the Chinese government Coach departments can further see the importance of and commitment to the Chinese market.
In addition to listing in Hong Kong in addition, Coach China, the team are doing a lot of other work to increase brand awareness. This year is the 70th anniversary of the birth of the Coach brand, has invited the United States were personality temperature Paltrow (Gwyneth Paltrow) as global brand ambassador Coach.
Coach New York and China, listed in Hong Kong earlier heated discussion when the current China President and CEO Jonathan Seliger did not know, he just took office in December 2010.
If this is a battlefield, hearty laugh from time to time Victor is like a "field school" general, like the breath impromptu presentation more than three minutes, extremely rich. Young gentleman newly appointed Jonathan, careful thinking, more like a "academic." His intervention in the market reputation and brand-building areas, college major was Oriental art.
Coach 2009 is a breakthrough, although back in 1998 entered the Chinese, but the mode through distributors, and Hong Kong Imaginex Group cooperation. Jonathan said, to a certain extent it is necessary to control their destiny by themselves. Therefore, in 2008, Coach recover first business in Hong Kong, to April 2009, officially the recovery of China's business are its own.
Victor said, when it took over at the time, Coach in China's main income is about $ 50 million but has now reached 185 million U.S. dollars.
Jonathan said, Coach of the factors that first attracted him very aware of their position in the market, and the future direction of development, which may benefit from Coach has been conducting large-scale market research. Coach is all luxury goods companies throwing money up to the consumer market research company, to invest $ 5 million per year in the consumer research area.
Shanghai Hong Kong Plaza, located in the Coach flagship store, consumers can find a lot based on an investigation into the design. Such as the survey found that relatively few Chinese people's credit card and cash more than the combined face value of U.S. $ RMB small, so the shop more than men's wallet card port, but the cash mouth is very thick.
There is also a most different from the luxury brand's place is in Europe, Coach introduced new products every month, instead of "season" for the cycle. Each month, the amount of new store up to 10%, or 20%. With the new shelves, which means some of the old models to be taken off, this part of the product will be placed in such a channel sales outlets.
Jonathan talked about China, the strategy is very excited. He said, Coach in China, whether in the distribution channel, brand positioning, brand awareness and build so there will be strategic. For example, in distribution, the decision not to adopt the franchisee system. To the end of fiscal 2011, Coach in China will have more than 60 stores, including 53 in mainland China. And in this fiscal year, opened 24 new stores planned in the next fiscal year, 30 new stores.
About OEM
Jonathan did not mind talking about OEM issue.
15 years ago, Coach came to China production.
Coach currently has 85% of production is conducted in China. However, due to have been foreseen, not only in the United States, including in Asia, sales are showing continued growth, it is necessary from now on, we should find some other production sites.
On the other hand, in response to China's raw material and labor costs rise, will seek diversification of production sites, and ways to improve production efficiency.
In Hong Kong, Coach has a 200-person team, primarily responsible for the supply chain situation. Therefore, the China CEO is not in China's production is directly responsible.
Victor stressed, although the origin in China, but production of bags and other goods can be produced on the assembly line is not the same, Coach of the needs of each package or by hand. Whether the cut leather, or the placement of the handle to the bag, and even nail bag inside the package card.
Victor said, to find a qualified worker is not easy, it is impossible to casually put production base changed from one place to another place, to establish a production base at least take three years to prepare.
In the Coach bag inside, will always see a tag stating "This package is in China, by the best craftsmen carefully craft made of." Victor said that unlike some European brands, even if they have been manufactured in China, or will hide the facts, will package the information hidden in the inside liner, allow consumers to see.

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Photo: fashion laid-back style COACH bag

Brief content: If you say a brand package combines functional and fashionable casual style, there is only one brand can play this award - COACH.

Its excellent reputation of the United States from its original spirit and design, adhere to the tradition of making high-level leather, with exquisite craftsmanship, from natural leather grain leather show a sense of quality and durability, some three generations of American families are the fans who COACH handbag. The sections of the bag this winter bright colors, beautifully produced, and continued fashionable avant-garde, innovative and diverse factors, and compared with other European big cheaper prices, more vulnerable young fashion favorite.

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Coach Mother's Day launch of the spring and summer 2011 series of bags, close to the mother of Mother's Day gift

Coach Mother's Day launch of the spring and summer 2011 series of bags, close to the mother of Mother's Day gift.
COACH Mother's Day Spring 2011 launch series of bags. Simple and natural drawstring shoulder bag and fresh romantic printing bag, etc., to get this bag, mothers will be very happy now.

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COACH bag 2011 new autumn series arrive

Coach enthusiastically launched new series of fall 2011, new leather, fabric and appearance of a blend of a variety of colors and materials, many products for many years Coach collection inspired by the classic design.

Poppy Liquid Gloss Series
Coach excited to launch Fall 2011 Poppy series, its most vivid design a new interpretation. Coach Poppy Bobi Series season with a sophisticated new look, gorgeous jewelry materials for its light flavor and essence of high style gift to Coach a little energy. Such as the classic diamond-shaped label Coach spinner and now the boy with a reference handbag by chain locks and charming decorative details such as very modern, both significantly reflected in the new series being. Shiny surface, the new luxury Italian leather, imitation kid then and metallic fabric approach, highlights the new series of trend-setting qualities.
Poppy Liquid Gloss series of diamonds, channel and lacquerware and beautiful perception into one - with a unique way to subtly show the bustling urban atmosphere and the quiet suburban contrast. Oval Coach spinner original inspiration from the 1960s convertible locking it with Quilted Turnlock Slim Tote bags with a groove on the shape of the chain ornaments matched. Retro styling, high-quality lock, compared Quilted Flap bag by the top handle and lovely to bring a dash of modern design.

Poppy Sequin
Poppy Sequin Pushlock Stachel dazzling variety of shapes on the surface of a combination of sequins, black patent leather and blackened metal hardware to form a unique ebony candy attractive color. Pushlock Satchels main material for a strong color of the wax infected calf and throwing leather, they are from Italy, for the wonderful Coach Poppy Bobbi Series Adds gorgeous movement, and the chain handle the Poppy North-South Tote bag true, the latter with patent leather trim with imitation lamb rib ribbon fringed tweed style and bright leather style. These bags out flat "pockets" to use cleverly set up by the lock closed.

Other new products
Other new products include the wax material Poppy Pushlock Flap calfskin and patent leather Backpack backpack, which reduced the size, adding feminine details and adjustable strap. Cute new Gem and Mini-Gem package, named for its oval shape, like a playful stone surface after folding handle, with a cute bow detail. Gem bag with leather models, and use flash for night decorations section.

Feather Clutch

Feather Clutch wristlet is a stunning new goods, using two times the length of the ostrich Mao Chuisui decoration, unique texture, using broad band edge, its with hand sewn gem and bead string, including Poppy new dual C logo heart.

The series of other products in the fall: two for day and night Drawstring Crossbody, is the most popular mini-cinch design, a sprinkling gold leather, metal decorative pieces or aurora surface gradient color decorative films of different materials such as style supplies. The smaller design makes it is novel and fashionable; banded with antiskid buckle can be properly closed.

CHELSEA series

Coach passionately launched in autumn 2011 ladies series, new leather, fabric and the appearance of a variety of color and texture, many products are inspired by Coach years collection of classic design.

CHELSEA series

This fall, Coach launched a new CHELSEA series, a series of exquisite handbags, past inspiration set Dacheng, into the modern parts and the latest in one form, the amazing. Chelsea design elegant, classic and yet gentle, by the atmospheric section, simple stitch and quiet parts of the Coach leather 's natural beauty. Chelsea returned to Coach early leather trim style, surrounded by novel long trim package, and with conventional Coach identifies the classic diamond buckle collocation, enhance the overall appearance.

Chelsea Dowel Flap clamshell packs for 20 years before Coach clamshell design was modified, supplemented by the gentle curves and noble leather, such as having a water cowhide and natural pendant goatskin effect of rough textured leather. Handmade complicated thin suede inlaid, luxury chain with 14K Gold and amber polishing, add a rich and deep.

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This fall Coach launched a new series

Coach passionately launched in autumn 2011 ladies series, new leather, fabric and the appearance of a variety of color and texture, many products are inspired by Coach years collection of classic design.

CHELSEA series

This fall, Coach launched a new CHELSEA series, a series of exquisite handbags, past inspiration set Dacheng, into the modern parts and the latest in one form, the amazing. Chelsea design elegant, classic and yet gentle, by the atmospheric section, simple stitch and quiet parts of the Coach leather 's natural beauty. Chelsea returned to Coach early leather trim style, surrounded by novel long trim package, and with conventional Coach identifies the classic diamond buckle collocation, enhance the overall appearance.

Chelsea Dowel Flap clamshell packs for 20 years before Coach clamshell design was modified, supplemented by the gentle curves and noble leather, such as having a water cowhide and natural pendant goatskin effect of rough textured leather. Handmade complicated thin suede inlaid, luxury chain with 14K Gold and amber polishing, add a rich and deep.

Chelsea Suede

Chelsea Suede Pocket Flap clamshell packs with velvety suede on simple rectangular appearance for a new interpretation, while Chelsea Flap and Chelsea Boucl e Flap clamshell package is on the modeling of small but complete repetition, noble chain length can be adjusted to handle the drape and gluteal or classic bag length, hand-sewn sequins make all of the pearlescent leather design shine.

Chelsea series also includes new embossed pearlescent leather Emerson handbag -- a vaulted appearance, luxurious fabrics, with exquisite small padlock.

MADISON series

Madison series has consistently uphold the eponymous Madison Avenue and elegant temperament, with new styling and last moment blossom classic Sophia Satchel handbag upgrades gorgeous turn. Pleated Sophia fold handbag add beautiful twist handle, small size of the Sequin Mini Sophia and Sequin Ocelot Mini Sophia long cortical shoulder design can easily walk in day and night. Mini Sophia also provides noble leather handbags. Rare embossed leather trim, plus the ostrich pattern, add a texture and deep.

Coach advocate innovation as its on the traditional production process value, the Madison Quilted Nylon Lindsey leather trim is a perfect example. Inspired by 70's ski clothes, new Chevrolet Long Xuhua nylon extremely light. Shiny polished and multi-dimensional texture gives its luxurious appearance, with several powerful fall colors, such as cranberry red, orange, mahogany and gray. New model of light game -- is our elegant fashion, but more deep large handbag version of Madison Sophia -- a dramatic effect.

New Madison modeling also combines the traditional clamshell design. Madison Embossed Exotic Flap Carryall, from top to bottom by a turnover process, design, supplemented by embossing leather pearl and smooth leather with depth process. Madison Embossed Crocodile Dowel Satchel bag to" fault lines" flip featuring. Metal polishing effect embossed crocodile veneer; parts using 14K Gold and polished amber spray collocation.

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Coach launch Fall 2011 Poppy series

Cute new Gem and Mini-Gem package, named for its oval shape, like a playful stone surface after folding handle, with a cute bow detail. (RMB2250)

coach handbags:Liquid Gloss series will be diamonds, channel and lacquerware and beautiful perception into one - with a unique way to subtly show the bustling urban atmosphere and the quiet suburban contrast.

Poppy Sequin Pushlock Stachel dazzling variety of shapes on the surface of a combination of sequins, black patent leather and blackened metal hardware to form a unique ebony candy attractive color. (RMB6200)

Coach excited to launch coach Fall 2011 Poppy series, its most vivid design a new interpretation.

Coach Poppy Bobi Series season with a sophisticated new look, gorgeous jewelry materials for its light flavor and essence of high style gift to Coach a little energy. Such as the classic diamond-shaped label Coach spinner and now the boy with a reference handbag by chain locks and charming decorative details such as very modern, both significantly reflected in the new series being. Shiny surface, the new luxury Italian leather, imitation kid then and metallic fabric approach, highlights the new series of trend-setting qualities.

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COACH 2011 Fall Men-BLEECKER LEGACY series

Coach joy of love, released a new technique designed to use eminent men of modern new men's boutique in autumn 2011.

New series of more than a good leather and leather-based pure play rare, include a new bag, wallet, shoes, jackets and laptop computers, flat panel and telephone admission package, and a variety of travel accessories. Meanwhile, Coach is also pleased to launch men's cycling road bike leather suite and a bag series. The entire series to introduce new men, and have adopted a new and remarkable quality of striped cloth branding firm.

BLEECKER LEGACY series

New Bleecker Legacy series, the historical elements blend with modern design. By craftsmen to build, stronger than Crosby, Bleecker legacy with our high-end leather goods leather that Coach Soft Port favorite material production and trim, or maintain a smooth and polished by hand to highlight the natural beauty of leather, or decorated with strong quality striped fabric pattern. In a match within the firm applies the quality striped fabric lining. All Bleecker Legacy leather comes from the external world-famous German Hoffmann tannery; The family also offers lightweight, durable leather trim canvas varieties.

Products include Bleecker Legacy weekend bags and messenger bags, to minimize the use of metal hardware, its design inspired by the simple appearance of the historic Coach. Although the new design changes made small, but shows the attention to detail: for example, suede messenger bag, with a top Italian suede, feel wonderful, easy to fade in contact with the body parts were also used to enhance light leather . Bleecker Legacy cotton messenger bag with adjustable shoulder strap, used to create a casual atmosphere and very comfortable. Throughout the Bleecker Legacy series, all stress points are hand-stitched leather trim. Other Bleecker Legacy stripe design includes a strong quality cotton tablet package (for placing generation and second-generation Apple tablet PC), a Triassic folder, a sketchbook and a variety of handmade wallet.

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